Too easy is boring! Together, we are on a mission to drive forward the energy transition. We love what we do, and we are unafraid to dive in. We believe in taking ownership of our work and in continuously growing and evolving. In short: own it, love it, grow with it.
We are a humble team of coffee and maté lovers with over 20 nationalities. With our geek humor, our love for emojis and random facts is only natural. Over 200 envelians are already on board. Dive in and thrive!
Product Marketing Manager (all genders)
Cologne / remote from NRW
Full-time
Permanent employee
About Working at envelio
Your Role
As aProduct Marketing Manager (all genders), you develop content for comprehensive go-to-market campaigns that successfully position our products with customers and in the market. You work closely with the Product, Sales, and Customer Experience departments to ensure that our marketing initiatives are aligned with product development and reach our target audience. Your role is to communicate our product portfolio effectively and support Sales with clear messaging and engaging content. Strong stakeholder management is essential. You will work in a group of Technical Sales Engineers and Managers, Business Development Managers, Product Managers, and another Product Marketing Manager who is part of the team.
How You Make an Impact
- You develop and execute national and international go-to-market strategies for new product launches and feature releases, ensuring that they align with company objectives and market needs.
- You create clear and compelling product messaging and stories that differentiate our solutions in the market and resonate with the target audience. You incorporate product adoption data and customer feedback to continuously optimize strategies and tactics.
- You conduct research to understand customer needs, market trends, and the competitive landscape, working closely with the team. You use these insights to support product development with product naming and messaging and to build content for marketing campaigns.
- You develop and create audience-specific content for the website and external communications, including case studies, white papers, product brochures, sales presentations, and feature news that generate demand and increase conversions. You also collaborate closely with the Customer Experience team to create targeted cross-selling campaigns.
- You work closely with Product Management to understand the product roadmap and ensure that marketing initiatives are aligned with product development.
- You monitor and analyze the performance of product marketing initiatives, including campaign effectiveness, product adoption, and customer feedback, to continuously optimize strategies and tactics.
Your Profile
Perfection is a myth! We’re more interested in the human behind the screen, so think of these criteria as helpful directions — we're excited to see how your unique skills might fit in.
- You have completed a degree in business administration, economics, communication studies, marketing, or a similar field, and you are able to turn technical content into clear, market-ready communications.
- You enjoy gaining an in-depth understanding of complex customer and partner use cases. You are comfortable discussing use cases, data, systems, integrations, and technical requirements with domain experts and technical teams.
- You already have professional experience in independently managing projects and are familiar with the principles of marketing and external market communication, which you can apply effectively in your work.
- You are fluent in spoken and written German and English.
- You know how to use common AI tools effectively and integrate them into your work.
- You enjoy working as part of a team and actively contribute to successful collaboration.
Your Benefits
- Join us fully remote or at our lovely office in Cologne in a hybrid working mode
Option for remote work from abroad (up to three months per year from anywhere in the EU or the USA)
- 30 holidays + 3 corporate holidays
- Support for your health through sports membership cooperations
- Professional mental wellbeing support through our partner nilo for you and your family
- Flexible use of a monthly mobility budget (e.g. Jobrad, ÖPNV)
- Time and resources for individual growth
- Regular tech and growth talks for internal knowledge sharing
- envelio pension plan
- Regular company and team events
About us
Intelligent grids for a sustainable future worldwide — this is our vision! Therefore, we are building the digital hub for the future of power grid management: The Intelligent Grid Platform (IGP). The IGP is the core of our software as a service solution. It’s our ambition to make the IGP and envelio 1 % better everyday. Grow with us!
As a remote-first company, we let you decide how much you want to work remotely – from 0% to 100%. Whether you live in Cologne or Aachen, Bonn or Berlin, Munich or Castrop-Rauxel; all you need is internet! You can also work from abroad for up to three months per year. Since 2017, we have built a diverse international team, with English as our company language.
As a remote-first company, we let you decide how much you want to work remotely – from 0% to 100%. Whether you live in Cologne or Aachen, Bonn or Berlin, Munich or Castrop-Rauxel; all you need is internet! You can also work from abroad for up to three months per year. Since 2017, we have built a diverse international team, with English as our company language.